Hello, I'm
Nelson
Nectoux
Founding GTM for U.S. ↔ Brazil expansion. I help tech companies build new markets and growth engines. My work sits at the intersection of enterprise sales, strategic partnerships, and community.
Currently at Circle, where I helped launch and scale Brazil before moving into the global enterprise team. Previously built GTM, partnerships, and market expansion across Hotmart, StartSe, and Dell.
Hello, I'm
Nelson
Nectoux
Founding GTM for U.S. ↔ Brazil expansion. I help tech companies build new markets and growth engines. My work sits at the intersection of enterprise sales, strategic partnerships, and community.
The Work
As a dual Brazilian-American citizen, I've built my career between the U.S. and Brazil. For the past 10+ years, I've worked across both markets, cultures, and ecosystems, helping tech companies build new markets and growth engines across SaaS and the creator economy.
I've been part of the founding GTM team at the last four companies I joined, working cross-functionally, staying close to customers, and being hands-on wherever the market needs it. My experience sits at the intersection of GTM motions, from enterprise SaaS and new business to building partner and creator programs, communities, and the ecosystems around them.
Building a market
Enterprise sales
Turns initial adoption into larger, company-wide opportunities. Enterprise sales brings larger and more predictable revenue, while strategic logos create credibility that helps unlock the broader market. The motion goes beyond landing an account: it connects use cases to measurable business value, navigates complex stakeholders, and creates a path to expand from individual teams into new use cases across the organization. Those customer conversations also sharpen positioning, influence the product roadmap, and help build a repeatable GTM strategy.
Partnerships
Creates leverage to reach, sell, and expand distribution. A strong partner ecosystem combines different routes to market, from solution and technology partners to creators, agencies, and local ecosystems. Done well, partners expand distribution, generate demand, influence revenue, support broader implementations, and create access to customers and use cases the company would take much longer to reach on its own.
Community & field
Builds trust, adoption, and market momentum. A strong community and field motion creates an ecosystem where builders, customers, creators, and ambassadors learn, advocate, and bring others into the product. Events, education, content, and ambassador programs turn that organic energy into a repeatable engine that expands awareness and adoption, builds local trust, and surfaces qualified opportunities for enterprise sales and partnerships.
Across enterprise sales, partnerships, executive programs, and market expansion.
- 2024 — NOWCurrent
Founding GTM, Brazil Expansion → Sr. Enterprise AE, Global
Remote / Hybrid · U.S. ↔ Brazil
Joined as Circle’s first GTM hire dedicated to Brazil, helping build the market and establish the sales motion through enterprise sales, creator partnerships, and community — doubling ARR in year two compared with year one. As Circle expanded globally, I moved into the global enterprise team to work across core and new markets, while continuing to support Brazil and bring customer and market insights back into the business.
- 2023–2024
Personal Goal Pursuit
Gap Year → Founder & Creator Business Advisor
Southeast Asia · U.S. · Brazil
Took an intentional gap year to reflect on my career, pursue personal goals, and explore what I wanted to build next. I later founded a consulting business helping Brazilian creators and digital entrepreneurs with monetization, audience growth, and technology, work that introduced me to Circle and ultimately led to joining its Brazil expansion team.
Joined as the third U.S. hire and part of Hotmart’s founding GTM team, helping build the U.S. operation as the team grew from 3 to 30. My work crossed new business, creator partnerships, ambassador programs, community, and events, while also leading relationships with Brazilian creators in the U.S. and connecting opportunities across both markets.
One of four founding GTM team members who built StartSe’s Silicon Valley operation, which grew to represent 40% of company revenue. Helped connect Brazil’s enterprise ecosystem with Silicon Valley through new business, strategic partnerships, and executive programs, working with leaders from some of Brazil’s largest companies alongside founders, investors, and technology leaders in the U.S.
- 2018 — 2019
Shawee
Head of North America Expansion
Bay Area · Palo Alto / San Francisco
Led Shawee's North American expansion alongside the founder, bringing its hackathon software platform to the U.S. market. Built enterprise partnerships and a Bay Area developer community through events and meetups, helping companies run hackathons to drive innovation and connect with top developer talent, while supporting the company's fundraising efforts.
- 2014 — 2018
Relocation Brazil → United States
Relocated to California to study and build my career abroad. Over time, I realized that understanding how business, technology, and relationships worked across both markets was an unfair advantage — one I chose to turn into a career path, positioning myself as a bridge between Brazil and the U.S. through GTM, partnerships, and market expansion.
Started my career in technology at Dell, progressing from SMB sales to managing large enterprise accounts in Brazil. Built my foundation in full-cycle sales, navigating complex buying processes, multiple stakeholders, and large global organizations while developing the relationship-driven approach I still bring to enterprise sales today.
People I’ve Worked With
A few words from people I’ve had the opportunity to build, collaborate, and grow alongside.
Felipe GiannettiEnterprise AI at StackAI (Acquired by Asana)Ex — Partner & SVP of GTM at StartSe“Nelson helped translate the Silicon Valley mindset for leading Brazilian executives, turning its principles into practical ideas they could apply within their organizations. He helped shape our program methodology and connected leaders from Brazil’s largest companies with founders, investors, and the broader Bay Area innovation ecosystem.”
Pedro HernanesSr. Community Manager at Fireflies.aiEx — Sr. Community Manager at Circle“Nelson brought a true founding GTM mindset to Brazil—combining sales, community, partnerships, and relationships to build trust in the ecosystem and turn an emerging market into a meaningful part of Circle’s growth.”
Joao AmenoCo-Founder | Head of Partnerships at BizSide PartnersEx — US & Canada Regional Manager at Hotmart“Nelson’s understanding of both the U.S. and Brazilian creator markets made him a natural bridge between the two. He built trusted relationships with creators and knew how to turn those connections into partnerships and opportunities for Hotmart.”
Flavio MonteiroCo-Founder at Journey Experience StudioEx — Global Experience Marketing Director at Hotmart“Nelson was one of those people who could move naturally between sales, marketing, partnerships, and events. He was as comfortable closing an opportunity as he was hosting an event or building a creative partnership with a creator.”
Felipe LamounierFounder & CEO at Hyperplane (Acquired by Nubank)Ex — Partner at StartSe“I first met Nelson through his Silicon Valley podcast and was immediately impressed by his network across the Bay Area startup ecosystem. As we built StartSe’s U.S. operation, his ability to navigate GTM challenges, open doors, and wear many hats made him a natural fit.”
Thiago LóCorporate Manager — Brazil at CrowdStrikeEx — AE at Dell“Even early in his career, Nelson stood out for his energy, ownership, and ability to earn customers’ trust. He was competitive about results while remaining deeply relationship-driven.”
Bruno Okamoto3x Founder | TEDx Speaker · Founder, Micro-SaaS & Indie Hackers Community · 310K+ combined social followersCreator“Nelson is one of the people I turn to when I want perspective on the creator ecosystem. He understands both Brazil and the U.S., has built an incredible network across both markets, and is always generous with his knowledge and connections.”
Bruno PicininiAI for Business & Creators · 1M+ combined social followersCreator“Nelson has a rare combination of experience across the creator economy and SaaS. He understands how creators think and build, but can navigate just as naturally with founders and C-level technology executives.”
- Felipe GiannettiEnterprise AI at StackAI (Acquired by Asana)Ex — Partner & SVP of GTM at StartSe
“Nelson helped translate the Silicon Valley mindset for leading Brazilian executives, turning its principles into practical ideas they could apply within their organizations. He helped shape our program methodology and connected leaders from Brazil’s largest companies with founders, investors, and the broader Bay Area innovation ecosystem.”
- Pedro HernanesSr. Community Manager at Fireflies.aiEx — Sr. Community Manager at Circle
“Nelson brought a true founding GTM mindset to Brazil—combining sales, community, partnerships, and relationships to build trust in the ecosystem and turn an emerging market into a meaningful part of Circle’s growth.”
- Joao AmenoCo-Founder | Head of Partnerships at BizSide PartnersEx — US & Canada Regional Manager at Hotmart
“Nelson’s understanding of both the U.S. and Brazilian creator markets made him a natural bridge between the two. He built trusted relationships with creators and knew how to turn those connections into partnerships and opportunities for Hotmart.”
- Flavio MonteiroCo-Founder at Journey Experience StudioEx — Global Experience Marketing Director at Hotmart
“Nelson was one of those people who could move naturally between sales, marketing, partnerships, and events. He was as comfortable closing an opportunity as he was hosting an event or building a creative partnership with a creator.”
- Felipe LamounierFounder & CEO at Hyperplane (Acquired by Nubank)Ex — Partner at StartSe
“I first met Nelson through his Silicon Valley podcast and was immediately impressed by his network across the Bay Area startup ecosystem. As we built StartSe’s U.S. operation, his ability to navigate GTM challenges, open doors, and wear many hats made him a natural fit.”
- Thiago LóCorporate Manager — Brazil at CrowdStrikeEx — AE at Dell
“Even early in his career, Nelson stood out for his energy, ownership, and ability to earn customers’ trust. He was competitive about results while remaining deeply relationship-driven.”
- Bruno Okamoto3x Founder | TEDx Speaker · Founder, Micro-SaaS & Indie Hackers Community · 310K+ combined social followersCreator
“Nelson is one of the people I turn to when I want perspective on the creator ecosystem. He understands both Brazil and the U.S., has built an incredible network across both markets, and is always generous with his knowledge and connections.”
- Bruno PicininiAI for Business & Creators · 1M+ combined social followersCreator
“Nelson has a rare combination of experience across the creator economy and SaaS. He understands how creators think and build, but can navigate just as naturally with founders and C-level technology executives.”
Building, Connecting & Bringing People Together
Events I’ve hosted, hackathons, partnerships, creator programs, communities, and some of the people and experiences behind the work.
Speaking, Hosting & Conversations
A selection of events, podcasts, webinars, and conversations I've hosted or joined over the years.